I provide creative direction for editorial, commercial, and brand-led projects, shaping the overall vision from concept through execution.My process begins with understanding the DNA of each client—what defines them, how they communicate, and what sets them apart. From there, I develop visual narratives that feel aligned, intentional, and specific to their identity.I oversee all creative elements, including casting, styling, set design, and image-making, ensuring a cohesive result across every touchpoint.

I work closely with clients and collaborators, assembling and directing teams to bring each project to life with clarity and purpose.Depending on the scope, I lead shoots as both creative director and photographer, or direct external photographers and crews to execute a defined vision.My approach is grounded in strong visual instinct and editorial sensibility, ensuring that every element contributes to a unified outcome that feels considered, elevated, and true to the client.