SportMax Love capsule collection

Client: SPORTMAX

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SportMax asked me to art direct and photograph their cashmere knit capsule collection, which I shot on the island of Brač in Croatia. Model Helena Sopar played the role of the “hottest girl on the island,” admired by local men. With heart motifs on the sweaters, the shoot explored themes of love—lost, found, and tied to the island’s character.

Photography, Art Direction, Styling by Tatijana Shoan

Starring Helena Sopar

SportMax Love capsule collection

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SportMax Love capsule collection

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