Prima Studio

Client: Prima Studio

Prima Studio is a fitness wear brand blending urban street style with ballet elegance. They needed strong visuals to communicate their design aesthetic across platforms, rooted in the idea of workout clothing that moves seamlessly through city life. To bring this vision to life, I cast four dancers and photographed them in an industrial setting, using movement and environment to highlight the balance between structure and fluidity, while grounding it in ballet.

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Photography and Art Direction Tatijana Shoan

Prima Studio

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Prima Studio

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