Max Mara Teddy Was Here

Client: Max Mara

I photographed and art directed this series for Max Mara, building a quiet, cinematic narrative around the Teddy Coat. The images—and accompanying film—blur the line between reality and something more ambiguous. The model feels slightly removed, almost otherworldly, while the bear becomes a character rather than an accessory. Together, they move through interiors and into the woods, creating a sense of unease and curiosity. Who is she, and what is the bear? The story remains intentionally unresolved to heighten atmosphere and tension, and showcase the iconic Teddy Coat.

‍

Photography and Art Direction by Tatijana Shoan

Starring Alyona Subbotina

Styled by Mane Duplan

Hair by Katie Schember

Makeup by Mike Potter

Max Mara Teddy Was Here

Hello,

Let's Talk.

Let's Talk.

Max Mara Teddy Was Here

related

DO Collection

Dee Ocleppo

Alexandre Vauthier

Duggal

Hello,

Let's Talk.

Let's Talk.